Infographic: Give Your Press Release A Little Oomph

Kimberly N. Alleyne I love a good infographic, especially one that’s educational or helps make my job easier. I’m sharing this great infographic from Ervin & Smith on how to enhance your press release so that it’s more likely to be read. Enjoy!

#Great tips: Tips for Writing Headlines Journos Love

What would you add to this list from PR Daily? I’d add 1) Error free, 2) Write it for the right audience and 3) Simple, easy to understand. A short headline does not necessarily mean it is simple or easy to understand. 1. Keep it short. Headlines should convey your central message within 60 to…

2015 Edelman Media Forecast

Kimberly N. Alleyne   How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media,…

50,000 Press Releases

Kimberly N. Alleyne PR.com just released a huge study with stats on press release distribution and views, email open rates, and campaign customization. From PR Daily: With that in mind, PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over…