10 Ways to Tell If Your PR Agency Just Isn’t That In to You

Kimberly N. Alleyne Managing a relationship with a PR agency can be either sweet or sour. Many great campaigns have failed to shine due to shabby PR/comms strategy. Unfortunately, money is a great influencer on the two extremes. Organizations with large budgets, and/or super sexy campaigns typically get more attention. Sometimes it’s not about the…

The List to Beat Blogger’s Block Forever- Part 1

Post Topics To  Keep Your Fingers Pecking Overtime! Kimberly N. Alleyne I am a senior communications professional who works in healthcare and social justice communications. There is never a shortage of topics or issues to give our attention to. Be it a crisis, media opportunity, national campaign, or event, in my role I never find…

A Great Blog Post Needs Great Visuals– Find Them Here

Kimberly N. Alleyne Words are powerful. They’re powerful enough to stir emotions and even spark change. Movements, political platforms, marches, protests, calls-to-action all start with mere words. The written word is especially powerful, be it shared via the print or digital space. Great content pulls readers in, makes them curious, satisfies curiosity, and even inspires them to…

Metrics Matter

Kimberly N. Alleyne So you launched a slick, shiny new branding campaign or communications plan that has award-winning potential. Now what? How do you know the strategy is strategic enough, that it will move the needle the way you envisioned–get media attention, spur business growth, increase sponsors, advertisers, attendees, voters, or advocates? How will you…

INFOGRAPHIC: 10 BRANDING & MARKETING TRENDS TO WATCH IN 2016

Gal Borenstein is the founder and CEO of the Borenstein Group, a top digital marketing communications firm Washington, D.C. He is also the author of “ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age.”

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can…

Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It

Kimberly N. Alleyne kimberlynalleyne.com   The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark …

Infographic: Give Your Press Release A Little Oomph

Kimberly N. Alleyne I love a good infographic, especially one that’s educational or helps make my job easier. I’m sharing this great infographic from Ervin & Smith on how to enhance your press release so that it’s more likely to be read. Enjoy!