#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can…

Facebook Unveils Big Plans For Messenger, Videos

March 25, 2015 Thomas Halleck Displayed with permission from International Business Times Facebook CEO Mark Zuckerberg (pictured) unveiled the company’s plans to developers at its F8 Developer Conference in San Francisco on Wednesday.Reuters Facebook Inc. unveiled its plan for expanding its presence throughout the Internet on Tuesday, from video advertising to the Internet of Things. The company…

Krispy Kreme’s Alliteration Blunder

Kimberly N. Alleyne There is nothing like a fresh, hot glazed Krispy Kreme doughnut (Bow down Dunkin’ Donuts). And if you’re a genuine fan, then you know well the happiness that flashing red light evokes. Krispy Kreme and I go way back. Since I am always exceptionally satisfied with the product, and can’t recall a…

Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand Kimberly N. Alleyne I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand. Wilson says, “It is a good idea for…

Great Social PR: #Every Main Street

Our Great Social PR features highlight great public relations or media campaigns that utilize social media to amplify awareness and calls to action. This post highlights the #Every Main Street campaign presented by the Association for Enterprise Opportunity (AEO). AEO is the national trade association for U.S. microbusiness and microfinance. The D.C.-anchored nonprofit and its 400-member and…

Top 10: Why Writers Need Social Media

Kimberly N. Alleyne http://www.kimberlynalleyne.com   I recall a conversation with a former colleague who adamantly proclaimed that Twitter was a rapidly evaporating fad soon to be six-feet under. That convo was in 2010. I was like, “Really? You think Twitter is dying? Wait, what now?” Clearly Twitter is still standing, and it’s in good company with…