Kimberly N. Alleyne Managing a relationship with a PR agency can be either sweet or sour. Many great campaigns have failed to shine due to shabby PR/comms strategy. Unfortunately, money is a great influencer on the two extremes. Organizations with large budgets, and/or super sexy campaigns typically get more attention. Sometimes it’s not about the…
Tag: communications
The List to Beat Blogger’s Block Forever- Part 1
Post Topics To Keep Your Fingers Pecking Overtime! Kimberly N. Alleyne I am a senior communications professional who works in healthcare and social justice communications. There is never a shortage of topics or issues to give our attention to. Be it a crisis, media opportunity, national campaign, or event, in my role I never find…
Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It
Kimberly N. Alleyne kimberlynalleyne.com The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark …
2015 Edelman Media Forecast
Kimberly N. Alleyne How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media,…
#Check It Out: Shocase
A New Platform for Marketing and PR Professionals Kimberly N. Alleyne I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week. Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the…
FAIL: Epic Missteps in the City of #Ferguson’s P.R. Strategy
Kimberly N. Alleyne http://www.kimberlynalleyne.com #FERGUSON The civil eruption in #Ferguson (Missouri) has quelled since the Aug. 9, 2014, shooting of Michael Brown by a police officer though the conflict that’s tearing an already divided community rages on, if silently. Varying accounts of what actually precipitated the fatal shooting of the unarmed recent high school graduate still mottle accounts offered…
