10 Ways to Tell If Your PR Agency Just Isn’t That In to You

Kimberly N. Alleyne Managing a relationship with a PR agency can be either sweet or sour. Many great campaigns have failed to shine due to shabby PR/comms strategy. Unfortunately, money is a great influencer on the two extremes. Organizations with large budgets, and/or super sexy campaigns typically get more attention. Sometimes it’s not about the…

The List to Beat Blogger’s Block Forever- Part 1

Post Topics To  Keep Your Fingers Pecking Overtime! Kimberly N. Alleyne I am a senior communications professional who works in healthcare and social justice communications. There is never a shortage of topics or issues to give our attention to. Be it a crisis, media opportunity, national campaign, or event, in my role I never find…

Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It

Kimberly N. Alleyne kimberlynalleyne.com   The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark …

2015 Edelman Media Forecast

Kimberly N. Alleyne   How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media,…

#Check It Out: Shocase

A New Platform for Marketing and PR Professionals Kimberly N. Alleyne I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week. Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the…