This Is How Brian Williams Should Handle His Credibility Crisis

Kimberly N. Alleyne For the last few months, NBC has been running a great tribute package to celebrate Brian Williams’s 10 year anniversary as the anchor of NBC Nightly News. Each time I see the tribute, I think, “I can’t believe it’s been 10 years.” I still remember watching the program when Tom Brokaw was…

Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand Kimberly N. Alleyne I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand. Wilson says, “It is a good idea for…

#Great PR: National Wear Red Day

Kimberly N. Alleyne Annually, one in three women die from heart disease and stroke. The American Heart Association says 80 percent of those deaths are preventable, and uses a dynamic, ubiquitous public education campaign to spread awareness of this statistic and that heart disease can be prevented with lifestyle choices. Here are five ways the American Heart…

#Great tips: How to Increase Your Blog Post Shares

I am always hunting for tips and tricks to increase traffic to my blogs at The Harvest Magazine and Reporting on Disparities, and if you know me, I’m obsessed with infographics—visuals are always a great add. The following infographic from Canva is a jewel!  If you’re not familiar with Canva, make time to learn about…

#Great tips: Tips for Writing Headlines Journos Love

What would you add to this list from PR Daily? I’d add 1) Error free, 2) Write it for the right audience and 3) Simple, easy to understand. A short headline does not necessarily mean it is simple or easy to understand. 1. Keep it short. Headlines should convey your central message within 60 to…

2015 Edelman Media Forecast

Kimberly N. Alleyne   How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media,…

#Check It Out: Shocase

A New Platform for Marketing and PR Professionals Kimberly N. Alleyne I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week. Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the…

Fewer Journalists with More Work: What It Means for PR Pros

  Kimberly N. Alleyne There was a time when newsrooms looked like this: These days, they look more like this: Near empty. Since 2006, the number of full-time newspaper journalists has dwindled steadily each year. In its 2013, the American Society of Newspaper Editors (ASNE) reported in its annual newspaper census that in 2012 the number…

50,000 Press Releases

Kimberly N. Alleyne PR.com just released a huge study with stats on press release distribution and views, email open rates, and campaign customization. From PR Daily: With that in mind, PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over…