INFOGRAPHIC: Men And Women Get Different Migraines

I thought I’d post this Medical Daily post story because of the exceptional infographic. It’s also a great example of explanatory journalism and health communications. Enjoy and let me know what you think about the infographic.   March 25, 2015 Samantha Olson Displayed with permission from Medical Daily Gender differences in how migraines work inside…

Facebook Unveils Big Plans For Messenger, Videos

March 25, 2015 Thomas Halleck Displayed with permission from International Business Times Facebook CEO Mark Zuckerberg (pictured) unveiled the company’s plans to developers at its F8 Developer Conference in San Francisco on Wednesday.Reuters Facebook Inc. unveiled its plan for expanding its presence throughout the Internet on Tuesday, from video advertising to the Internet of Things. The company…

International Women’s Day — Branding Women’s Equality Tomorrow

“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights” — Gloria Steinem   Today is a great day — it’s International Women’s Day (#IWD2015). Celebrated on March 8, since 1909, IWD spans the world for…

Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It

Kimberly N. Alleyne kimberlynalleyne.com   The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark …

Remembering Dori Maynard: Journalist, Bellwether

Kimberly N. Alleyne During my time as a copy editor at the Poughkeepsie Journal newspaper, I was selected to attend the Maynard Institute for Journalism Education’s editing intensive. It was an eight-week program, I think, that to-date ranks as one of the most challenging yet simultaneously-rewarding professional experiences I’ve enjoyed. It’s where I met Dori J….

Infographic: Give Your Press Release A Little Oomph

Kimberly N. Alleyne I love a good infographic, especially one that’s educational or helps make my job easier. I’m sharing this great infographic from Ervin & Smith on how to enhance your press release so that it’s more likely to be read. Enjoy!

Krispy Kreme’s Alliteration Blunder

Kimberly N. Alleyne There is nothing like a fresh, hot glazed Krispy Kreme doughnut (Bow down Dunkin’ Donuts). And if you’re a genuine fan, then you know well the happiness that flashing red light evokes. Krispy Kreme and I go way back. Since I am always exceptionally satisfied with the product, and can’t recall a…

Polish Your Pitching Prowess with These Tips

Kimberly N. Alleyne It’s no secret that journalists are doing more with less, primarily less time. That means they have less time to listen to or read pitches. So, what’s a PR pro to do? How does a PR pro make her/his pitch stand out and draw interest? Here are tools to enhance your pitching game…