10 Ways to Tell If Your PR Agency Just Isn’t That In to You

Kimberly N. Alleyne Managing a relationship with a PR agency can be either sweet or sour. Many great campaigns have failed to shine due to shabby PR/comms strategy. Unfortunately, money is a great influencer on the two extremes. Organizations with large budgets, and/or super sexy campaigns typically get more attention. Sometimes it’s not about the…

Metrics Matter

Kimberly N. Alleyne So you launched a slick, shiny new branding campaign or communications plan that has award-winning potential. Now what? How do you know the strategy is strategic enough, that it will move the needle the way you envisioned–get media attention, spur business growth, increase sponsors, advertisers, attendees, voters, or advocates? How will you…

Infographic: Give Your Press Release A Little Oomph

Kimberly N. Alleyne I love a good infographic, especially one that’s educational or helps make my job easier. I’m sharing this great infographic from Ervin & Smith on how to enhance your press release so that it’s more likely to be read. Enjoy!

Krispy Kreme’s Alliteration Blunder

Kimberly N. Alleyne There is nothing like a fresh, hot glazed Krispy Kreme doughnut (Bow down Dunkin’ Donuts). And if you’re a genuine fan, then you know well the happiness that flashing red light evokes. Krispy Kreme and I go way back. Since I am always exceptionally satisfied with the product, and can’t recall a…

Polish Your Pitching Prowess with These Tips

Kimberly N. Alleyne It’s no secret that journalists are doing more with less, primarily less time. That means they have less time to listen to or read pitches. So, what’s a PR pro to do? How does a PR pro make her/his pitch stand out and draw interest? Here are tools to enhance your pitching game…

This Is How Brian Williams Should Handle His Credibility Crisis

Kimberly N. Alleyne For the last few months, NBC has been running a great tribute package to celebrate Brian Williams’s 10 year anniversary as the anchor of NBC Nightly News. Each time I see the tribute, I think, “I can’t believe it’s been 10 years.” I still remember watching the program when Tom Brokaw was…

#Great PR: National Wear Red Day

Kimberly N. Alleyne Annually, one in three women die from heart disease and stroke. The American Heart Association says 80 percent of those deaths are preventable, and uses a dynamic, ubiquitous public education campaign to spread awareness of this statistic and that heart disease can be prevented with lifestyle choices. Here are five ways the American Heart…

#Great tips: Tips for Writing Headlines Journos Love

What would you add to this list from PR Daily? I’d add 1) Error free, 2) Write it for the right audience and 3) Simple, easy to understand. A short headline does not necessarily mean it is simple or easy to understand. 1. Keep it short. Headlines should convey your central message within 60 to…

2015 Edelman Media Forecast

Kimberly N. Alleyne   How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media,…