Category: Media

10 Ways to Tell If Your PR Agency Just Isn’t That In to You

Kimberly N. Alleyne Managing a relationship with a PR agency can be either sweet or sour. Many great campaigns have failed to shine due to shabby PR/comms strategy. Unfortunately, money is a great influencer on the two extremes. Organizations with large budgets, and/or super sexy campaigns typically get more attention. Sometimes it’s not about the…

Read More

Polish Your Pitching Prowess with These Tips

Kimberly N. Alleyne It’s no secret that journalists are doing more with less, primarily less time. That means they have less time to listen to or read pitches. So, what’s a PR pro to do? How does a PR pro make her/his pitch stand out and draw interest? Here are tools to enhance your pitching game…

Read More

This Is How Brian Williams Should Handle His Credibility Crisis

Kimberly N. Alleyne For the last few months, NBC has been running a great tribute package to celebrate Brian Williams’s 10 year anniversary as the anchor of NBC Nightly News. Each time I see the tribute, I think, “I can’t believe it’s been 10 years.” I still remember watching the program when Tom Brokaw was…

Read More

#Great tips: Tips for Writing Headlines Journos Love

What would you add to this list from PR Daily? I’d add 1) Error free, 2) Write it for the right audience and 3) Simple, easy to understand. A short headline does not necessarily mean it is simple or easy to understand. 1. Keep it short. Headlines should convey your central message within 60 to…

Read More

Fewer Journalists with More Work: What It Means for PR Pros

  Kimberly N. Alleyne There was a time when newsrooms looked like this: These days, they look more like this: Near empty. Since 2006, the number of full-time newspaper journalists has dwindled steadily each year. In its 2013, the American Society of Newspaper Editors (ASNE) reported in its annual newspaper census that in 2012 the number…

Read More