Gal Borenstein is the founder and CEO of the Borenstein Group, a top digital marketing communications firm Washington, D.C. He is also the author of “ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age.”
Category: Marketing
Krispy Kreme’s Alliteration Blunder
Kimberly N. Alleyne There is nothing like a fresh, hot glazed Krispy Kreme doughnut (Bow down Dunkin’ Donuts). And if you’re a genuine fan, then you know well the happiness that flashing red light evokes. Krispy Kreme and I go way back. Since I am always exceptionally satisfied with the product, and can’t recall a…
#Check It Out: PR in A Box with Personal Branding Expert Amanda Miller Littlejohn
Kimberly N. Alleyne How’s your branding game? Are you in the fourth quarter with no clue how to score a touchdown or field goal? Could you use a few tested, concrete tips to add some panache to your play book? If you find that you’re able to expertly create PR and marketing strategies, solutions and tactics…
#Great PR: National Wear Red Day
Kimberly N. Alleyne Annually, one in three women die from heart disease and stroke. The American Heart Association says 80 percent of those deaths are preventable, and uses a dynamic, ubiquitous public education campaign to spread awareness of this statistic and that heart disease can be prevented with lifestyle choices. Here are five ways the American Heart…
#Check It Out: Shocase
A New Platform for Marketing and PR Professionals Kimberly N. Alleyne I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week. Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the…
Kimberly N. Alleyne 