10 Ways to Tell If Your PR Agency Just Isn’t That In to You

Kimberly N. Alleyne Managing a relationship with a PR agency can be either sweet or sour. Many great campaigns have failed to shine due to shabby PR/comms strategy. Unfortunately, money is a great influencer on the two extremes. Organizations with large budgets, and/or super sexy campaigns typically get more attention. Sometimes it’s not about the…

Remembering Dori Maynard: Journalist, Bellwether

Kimberly N. Alleyne During my time as a copy editor at the Poughkeepsie Journal newspaper, I was selected to attend the Maynard Institute for Journalism Education’s editing intensive. It was an eight-week program, I think, that to-date ranks as one of the most challenging yet simultaneously-rewarding professional experiences I’ve enjoyed. It’s where I met Dori J….

Polish Your Pitching Prowess with These Tips

Kimberly N. Alleyne It’s no secret that journalists are doing more with less, primarily less time. That means they have less time to listen to or read pitches. So, what’s a PR pro to do? How does a PR pro make her/his pitch stand out and draw interest? Here are tools to enhance your pitching game…

This Is How Brian Williams Should Handle His Credibility Crisis

Kimberly N. Alleyne For the last few months, NBC has been running a great tribute package to celebrate Brian Williams’s 10 year anniversary as the anchor of NBC Nightly News. Each time I see the tribute, I think, “I can’t believe it’s been 10 years.” I still remember watching the program when Tom Brokaw was…

#Great tips: Tips for Writing Headlines Journos Love

What would you add to this list from PR Daily? I’d add 1) Error free, 2) Write it for the right audience and 3) Simple, easy to understand. A short headline does not necessarily mean it is simple or easy to understand. 1. Keep it short. Headlines should convey your central message within 60 to…

2015 Edelman Media Forecast

Kimberly N. Alleyne   How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media,…

Fewer Journalists with More Work: What It Means for PR Pros

  Kimberly N. Alleyne There was a time when newsrooms looked like this: These days, they look more like this: Near empty. Since 2006, the number of full-time newspaper journalists has dwindled steadily each year. In its 2013, the American Society of Newspaper Editors (ASNE) reported in its annual newspaper census that in 2012 the number…

50,000 Press Releases

Kimberly N. Alleyne PR.com just released a huge study with stats on press release distribution and views, email open rates, and campaign customization. From PR Daily: With that in mind, PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over…