Kimberly N. Alleyne So you launched a slick, shiny new branding campaign or communications plan that has award-winning potential. Now what? How do you know the strategy is strategic enough, that it will move the needle the way you envisioned–get media attention, spur business growth, increase sponsors, advertisers, attendees, voters, or advocates? How will you…
Category: Engagement
#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)
Kimberly N. Alleyne In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that…
Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It
Kimberly N. Alleyne kimberlynalleyne.com The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark …
