Kimberly N. Alleyne Managing a relationship with a PR agency can be either sweet or sour. Many great campaigns have failed to shine due to shabby PR/comms strategy. Unfortunately, money is a great influencer on the two extremes. Organizations with large budgets, and/or super sexy campaigns typically get more attention. Sometimes it’s not about the…
Author: kimberlynalleyne
The List to Beat Blogger’s Block Forever- Part 1
Post Topics To Keep Your Fingers Pecking Overtime! Kimberly N. Alleyne I am a senior communications professional who works in healthcare and social justice communications. There is never a shortage of topics or issues to give our attention to. Be it a crisis, media opportunity, national campaign, or event, in my role I never find…
A Great Blog Post Needs Great Visuals– Find Them Here
Kimberly N. Alleyne Words are powerful. They’re powerful enough to stir emotions and even spark change. Movements, political platforms, marches, protests, calls-to-action all start with mere words. The written word is especially powerful, be it shared via the print or digital space. Great content pulls readers in, makes them curious, satisfies curiosity, and even inspires them to…
Facebook To Disable Ad Blockers On Site, Adblock Fires Back Saying Company Is Taking ‘A Dark Path Against User Choice’
Adblock and other ad blocking software will no longer work on Facebook as the company rolls out its latest ad preferences controls On Tuesday, Facebook announced some upcoming changes to its ad controls, among which is a decision to disable Adblocker, a popular ad-blocking software many tech savvy web users employ to clear away some…
Metrics Matter
Kimberly N. Alleyne So you launched a slick, shiny new branding campaign or communications plan that has award-winning potential. Now what? How do you know the strategy is strategic enough, that it will move the needle the way you envisioned–get media attention, spur business growth, increase sponsors, advertisers, attendees, voters, or advocates? How will you…
INFOGRAPHIC: 10 BRANDING & MARKETING TRENDS TO WATCH IN 2016
Gal Borenstein is the founder and CEO of the Borenstein Group, a top digital marketing communications firm Washington, D.C. He is also the author of “ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age.”
INFOGRAPHIC: Crush Writer’s Block
Sharing this great infographic from Media Is Power. It offers five tips to break through writer’s block. What tips do you use when the right words, or no words, will come?
#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)
Kimberly N. Alleyne In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that…
#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)
Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can…
INFOGRAPHIC: Men And Women Get Different Migraines
I thought I’d post this Medical Daily post story because of the exceptional infographic. It’s also a great example of explanatory journalism and health communications. Enjoy and let me know what you think about the infographic. March 25, 2015 Samantha Olson Displayed with permission from Medical Daily Gender differences in how migraines work inside…
Facebook Unveils Big Plans For Messenger, Videos
March 25, 2015 Thomas Halleck Displayed with permission from International Business Times Facebook CEO Mark Zuckerberg (pictured) unveiled the company’s plans to developers at its F8 Developer Conference in San Francisco on Wednesday.Reuters Facebook Inc. unveiled its plan for expanding its presence throughout the Internet on Tuesday, from video advertising to the Internet of Things. The company…
International Women’s Day — Branding Women’s Equality Tomorrow
“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights” — Gloria Steinem Today is a great day — it’s International Women’s Day (#IWD2015). Celebrated on March 8, since 1909, IWD spans the world for…
