Blogging to Build Your Brand
Kimberly N. Alleyne
I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand.
Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!”
Key highlights include:
- Once you start a blog you have to keep it going. It is a beast that has to be fed.
- Use pictures and videos, sometimes a blog post can be only pictures.
- Videos do not have to be broadcast quality – sometimes short raw clips come across as more transparent.
- Interview people – from your organization, the community, your industry.
- Repurpose content.
- You don’t have to blog every day. Pick people from your organization that have a strong voice and create a schedule.
- Use your other social media platforms (i.e. Facebook, Twitter, Pinterest, Instagram) to promote your blog. Focus on the platforms that your audience uses.
- Don’t just throw information up there; you have to interact with your community. Social media, including your blog, is not only for broadcasting – you can use it to start conversations, testing, listening, polls, and more.
- Share the space! Highlight great work from other related groups and organizations.
Do you blog to build your brand? What other tactics do you use to lift your brand profile? Let me know at Kimberly at kimberlynalleyne.com