Kimberly N. Alleyne
How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media, and build relationships with journos.
See the infographic here: http://www.edelman.com/assets/uploads/2015/01/Media-Trends-Infographic-2014-XIV-5.pdf