Our Great Social PR features highlight great public relations or media campaigns that utilize social media to amplify awareness and calls to action. This post highlights the #Every Main Street campaign presented by the Association for Enterprise Opportunity (AEO).
AEO is the national trade association for U.S. microbusiness and microfinance. The D.C.-anchored nonprofit and its 400-member and partner network provide research and market insights about microbusiness, and advocate for policies that deliver capital solutions to #Main Street.
Background: Each weekday, 8,000 requests for business loans are declined. Accessing capital and business support services is a particular challenge for America’s 25.5 million microbusiness owners, who often need “micro” capital–amounts less than $250,000. Because microbusinesses make a substantial contribution to employment (41.3 million jobs in 2011), systemic roadblocks to capital–such as 8,000 daily loan declines–impacts job creation. Read more about capital access for microbusinesses here.
“In the land of the great American Dream, 8,000 daily business loan denials are symptomatic of a massive market failure. Our analysis shows it’s a failure to deliver an estimated $44 billion to $52 billion in critical capital to Main Street. Each time business owners are denied requests for capital, it hinders their ability to start, grow or hire,” says Connie Evans, AEO president and CEO.
What’s great: AEO uses a different photo every two weeks to capture the vibrancy and diversity of Main Street USA. They’re also asking folks to submit photos of the Main Streets where they live. Very cool, right?!
Key message: #Every Main Street needs fair and affordable access to capital.
Call-to-action: Like, Re-tweet, and Re-post the #EveryMainStreet photo on Facebook and Twitter using the #EveryMainStreet hash tag.
Campaign Goal: Increase awareness of the need for equitable and affordable capital and services. Metrics: likes, re-tweets, comments, shares, requests for information and photo submissions.
We’ll check in soon with Matt Crandall, AEO’s marketing manager, to learn how the campaign is going. Meanwhile, you can join AEO’s #EveryMainStreet campaign here: @aeoworks and https://www.facebook.com/AEO.
Let me know what you think about the #Every Main Street campaign.