All posts tagged: writing

Swirling Corlored Stage Spotlights

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can grab a microphone and have her say. For communications and PR pros, the room is really noisy. The digitization of everything has opened doors for practitioners to set themselves apart, and that’s great because open doors promote inclusion and level the field; but if no one can hear your brand above the noise, you run the risk of stifling audience engagement with muteness, and muffling opportunities to position yourself/your brand to shine the brightest in the crowd. Here’s how communications and PR pros can pomp their prowess and create a community of brand loyalists at once.

Image by Christian Schnettelker, Flickr Creative Commons

Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand Kimberly N. Alleyne I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand. Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!” Listen to the podcast and take your blog to the next level! Key highlights include: Once you start a blog you have to keep it going. It is a beast that has to be fed. Use pictures and videos, sometimes a blog post can be only pictures. …

#Great tips: How to Increase Your Blog Post Shares

I am always hunting for tips and tricks to increase traffic to my blogs at The Harvest Magazine and Reporting on Disparities, and if you know me, I’m obsessed with infographics—visuals are always a great add. The following infographic from Canva is a jewel!  If you’re not familiar with Canva, make time to learn about it. It’s an easy-to-learn tool for creating graphics—you won’t believe how intuitive it is and you don’t need an iota of design competency. Trust me. I think many of these tips are doable for my blog(s); I plan to try a few of them such as Socialoomph and Pinterest. Let me know what you think about these tips and which of them you might try, or are already incorporating in your publishing strategy. kimberly at kimberlynalleyne.com By the way, I found this on Razor Social blog, which is written by Ian Cleary. Stop by for a visit, you’ll find other great blogging tips and tools.

The Blog Tyrant’s “How to Write the Perfect Blog Post: A Complete Guide to Copy”

From The Blog Tyrant | http://www.blogtyrant.com How to Write the Perfect Blog Post: A Complete Guide to Copy. Want to learn how to write the perfect blog post? Seems like an unachievable goal, right? Maybe. What I’m going to do today is show you a very deliberate formula and list of inclusions that I follow with my posts in order to ensure that I get results. I’m not saying that it works every time, but I can guarantee that if you start to add these elements to your own blog posts you’ll start to get wins a lot more often. Sound good? What makes this the perfect blog post? Okay, so let me do a bit of explaining. I’m not saying that I know how to write the perfect blog post and that everything I do on my blog is perfect. It’s not. In fact, I really don’t like my writing that much at all. (Do all bloggers feel like that?) But I have been blogging for quite a while now and in that time …

Top 10: Why Writers Need Social Media

Kimberly N. Alleyne http://www.kimberlynalleyne.com   I recall a conversation with a former colleague who adamantly proclaimed that Twitter was a rapidly evaporating fad soon to be six-feet under. That convo was in 2010. I was like, “Really? You think Twitter is dying? Wait, what now?” Clearly Twitter is still standing, and it’s in good company with a host of other social media. Though not a few platforms have emerged since the digital era dawned only to die a slow, or quick, death, many more are thriving, with great vital signs. Here are my top 10 reasons writers should make use of some of them: 1.  Trigger Creativity–Being an active socializer in the digital space can spark creativity in fresh ways. I really enjoy Pinterest and Instagram. I’ve often been inspired to step out of my comfort zone, if not in my writing then in some personal way, which is never a bad thing. See #7. 2. Build your network— I landed one of my best freelance assignments to date via someone I asked to join my LinkedIn network. A caution to be intentional about the connections …

Words Not Flowing? Try These Tips to End Writer’s Block

Kimberly N. Alleyne http://www.kimberlynalleyne.com   Fellow scribes, Ever find yourself spilling over with ideas and words for an article or communication, but they just won’t. flow. out? Yeah, writer’s block can put a serious dent in a scribe’s flow. I read a PR Daily article that listed great tips for breaking down that proverbial wall. Not too quiet and not too loud At the top of the list is to write in an environment where the noise level is balanced, not excessively noisy and not deafeningly quiet. According to new research findings, the audio has to be just right. A study found that a workspace such as a coffee shop or fast food restaurant where there is constant activity, is optimum for creativity to stream without obstruction. The study, “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” is published in the Journal of Consumer Research, and examined five experiments to determine in what ways ambient sounds impact creative cognition. Get moving This is a great tip. Any physical movement can jumpstart the creative side of …