All posts tagged: Twitter

Brand Stamp

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)

Kimberly N. Alleyne   In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that you align with and that has readers who will appreciate your expertise). In Part 2 of this series, I’ll focus on ways to take your brand to new levels with the mighty pen — or keyboard.

Swirling Corlored Stage Spotlights

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can grab a microphone and have her say. For communications and PR pros, the room is really noisy. The digitization of everything has opened doors for practitioners to set themselves apart, and that’s great because open doors promote inclusion and level the field; but if no one can hear your brand above the noise, you run the risk of stifling audience engagement with muteness, and muffling opportunities to position yourself/your brand to shine the brightest in the crowd. Here’s how communications and PR pros can pomp their prowess and create a community of brand loyalists at once.

Image by Christian Schnettelker, Flickr Creative Commons

Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand Kimberly N. Alleyne I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand. Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!” Listen to the podcast and take your blog to the next level! Key highlights include: Once you start a blog you have to keep it going. It is a beast that has to be fed. Use pictures and videos, sometimes a blog post can be only pictures. …

Are You A Boss or A Leader?

Kimberly N. Alleyne http://www.kimberlynalleyne.com I read a great article on qualities that great bosses share. The author listed eight qualities, all of which I co-sign; but I got to thinking that there are significant differences between an individual who is merely a boss or manager, and one who is a leader. Here’s what I mean: It’s easy for someone who is clever at directing processes, gifted at project management, and adept at organizing details. Sure. But can that same person rally a team to exceed goals? To glamorize the active pursuit of individual improvement for the betterment of the person, team and organization? Or to keep morale up when the organization faces financial crises? Or to inspire others to believe in themselves? No, not necessarily. Throughout my career, I’ve worked for bosses, those whom were unremarkable (dreadful in some cases); and I’ve worked for leaders— those whom imprinted my life and made me professionally and personally richer. I’ve learned something from each of them, be it in the form of qualities I found admirable and incorporated in my own leadership style, or qualities that I …

My Week in Twitter — Thanks #BECornerOffice!

These Twitter activity recaps are great. Not a bad week: These numbers were boosted by participating in an @blackenterprise #BECornerOffice Twitter chat with @EarlButchGraves. Great #leadership insights! I’ve already calendared the next one, which is scheduled for 9/8 with @randalpinkett, the 1st African American winner of “The Apprentice.” Looking forward!

Great Social PR: #Every Main Street

Our Great Social PR features highlight great public relations or media campaigns that utilize social media to amplify awareness and calls to action. This post highlights the #Every Main Street campaign presented by the Association for Enterprise Opportunity (AEO). AEO is the national trade association for U.S. microbusiness and microfinance. The D.C.-anchored nonprofit and its 400-member and partner network provide research and market insights about microbusiness, and advocate for policies that deliver capital solutions to #Main Street. Background: Each weekday, 8,000 requests for business loans are declined. Accessing capital and business support services is a particular challenge for America’s 25.5 million microbusiness owners, who often need “micro” capital–amounts less than $250,000. Because microbusinesses make a substantial contribution to employment (41.3 million jobs in 2011), systemic roadblocks to capital–such as 8,000 daily loan declines–impacts job creation. Read more about capital access for microbusinesses here. “In the land of the great American Dream, 8,000 daily business loan denials are symptomatic of a massive market failure. Our analysis shows it’s a failure to deliver an estimated $44 billion to $52 billion in critical …

Top 10: Why Writers Need Social Media

Kimberly N. Alleyne http://www.kimberlynalleyne.com   I recall a conversation with a former colleague who adamantly proclaimed that Twitter was a rapidly evaporating fad soon to be six-feet under. That convo was in 2010. I was like, “Really? You think Twitter is dying? Wait, what now?” Clearly Twitter is still standing, and it’s in good company with a host of other social media. Though not a few platforms have emerged since the digital era dawned only to die a slow, or quick, death, many more are thriving, with great vital signs. Here are my top 10 reasons writers should make use of some of them: 1.  Trigger Creativity–Being an active socializer in the digital space can spark creativity in fresh ways. I really enjoy Pinterest and Instagram. I’ve often been inspired to step out of my comfort zone, if not in my writing then in some personal way, which is never a bad thing. See #7. 2. Build your network— I landed one of my best freelance assignments to date via someone I asked to join my LinkedIn network. A caution to be intentional about the connections …