All posts tagged: Paper.Li

Swirling Corlored Stage Spotlights

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can grab a microphone and have her say. For communications and PR pros, the room is really noisy. The digitization of everything has opened doors for practitioners to set themselves apart, and that’s great because open doors promote inclusion and level the field; but if no one can hear your brand above the noise, you run the risk of stifling audience engagement with muteness, and muffling opportunities to position yourself/your brand to shine the brightest in the crowd. Here’s how communications and PR pros can pomp their prowess and create a community of brand loyalists at once.

Top 10: Why Writers Need Social Media

Kimberly N. Alleyne http://www.kimberlynalleyne.com   I recall a conversation with a former colleague who adamantly proclaimed that Twitter was a rapidly evaporating fad soon to be six-feet under. That convo was in 2010. I was like, “Really? You think Twitter is dying? Wait, what now?” Clearly Twitter is still standing, and it’s in good company with a host of other social media. Though not a few platforms have emerged since the digital era dawned only to die a slow, or quick, death, many more are thriving, with great vital signs. Here are my top 10 reasons writers should make use of some of them: 1.  Trigger Creativity–Being an active socializer in the digital space can spark creativity in fresh ways. I really enjoy Pinterest and Instagram. I’ve often been inspired to step out of my comfort zone, if not in my writing then in some personal way, which is never a bad thing. See #7. 2. Build your network— I landed one of my best freelance assignments to date via someone I asked to join my LinkedIn network. A caution to be intentional about the connections …