Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand
Kimberly N. Alleyne

Image by Cristina, Flickr Creative Commons

Image by Cristina, Flickr Creative Commons

I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand.

Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!”

Listen to the podcast and take your blog to the next level!

Key highlights include:

  • Once you start a blog you have to keep it going. It is a beast that has to be fed.
  • Use pictures and videos, sometimes a blog post can be only pictures.
  • Videos do not have to be broadcast quality – sometimes short raw clips come across as more transparent.
  • Interview people – from your organization, the community, your industry.
  • Repurpose content.
  • You don’t have to blog every day. Pick people from your organization that have a strong voice and create a schedule.
  • Use your other social media platforms (i.e. Facebook, Twitter, Pinterest, Instagram) to promote your blog. Focus on the platforms that your audience uses.
  • Don’t just throw information up there; you have to interact with your community. Social media, including your blog, is not only for broadcasting – you can use it to start conversations, testing, listening, polls, and more.
  • Share the space! Highlight great work from other related groups and organizations.

Do you blog to build your brand? What other tactics do you use to lift your brand profile? Let me know at Kimberly at kimberlynalleyne.com

Happy blogging!

Top 10: Why Writers Need Social Media

Kimberly N. Alleyne
http://www.kimberlynalleyne.com

Facebook with HashtagTwiiterLinkedIn-InBug-2CRev

 

I recall a conversation with a former colleague who adamantly proclaimed that Twitter was a rapidly evaporating fad soon to be six-feet under. That convo was in 2010. I was like, “Really? You think Twitter is dying? Wait, what now?”

Clearly Twitter is still standing, and it’s in good company with a host of other social media. Though not a few platforms have emerged since the digital era dawned only to die a slow, or quick, death, many more are thriving, with great vital signs. Here are my top 10 reasons writers should make use of some of them:

1.  Trigger Creativity–Being an active socializer in the digital space can spark creativity in fresh ways. I really enjoy Pinterest and Instagram. I’ve often been inspired to step out of my comfort zone, if not in my writing then in some personal way, which is never a bad thing. See #7.

2. Build your network– I landed one of my best freelance assignments to date via someone I asked to join my LinkedIn network. A caution to be intentional about the connections you pursue. Don’t connect at abandon— make sure there is potential for value-add to both parties, and not a one-sided connection. There are other options to LinkedIn. I am on a journalism list serve for example.

3. Find story ideas–Whatever your personal or professional interests are, they likely have real estate on the Internet. Even a cursory review of your preferred platform can bubble up story ideas, new angles for something you’re already writing about, or new angles on a current topic. For one example, how might you write about #Ferguson or #James Foley in ways that have not already been presented?

4. Build your brand–Social affords a great platform on which to showcase your expertise. Don’t be shy; despite the crowded online environment, each voice has a unique perspective. You never know who might benefit from your experience, so get out there! Check out Sccop It and Rebel Mouse; these are both great thought-leadership tools.

RebelMouse logo

5. K.I.S.S.–Keep It Short Scribe. When you’re writing for an audience with a short attention span, it forces you to embrace brevity. Unless you’re a long-form zealot (like me), writing short–read concise and succinct–is always good form.

6. Diversity of opinion–Social allows individuals to trumpet their beliefs and ideologies, but whether you agree or disagree is less important than exposing yourself to new ideas and perspectives, which ultimately raises the level of your writing. Go on, expand your vocabulary of ideas.

7. Confidence booster–Exposing yourself to an audience strangers is good for building your writing confidence. More likely than not, there will be feedback. Pick out the bones and keep the meat. Own your writing DNA. The more you do, the more your confidence will grow.

8. Stay in touch– The marriage of new and traditional media and communications has been consummated. And this ain’t a Hollywood marriage, folks.  There’s no need to be on every available platform, but you do need to get in the game. Pick what you want to use and how you want to use it. Whatever your choice, be consistent. I use Facebook, Twitter and LinkedIn for professional branding and networking. I use Tumblr for personal interests such as running and baking.

Tumblr

9. Need for Speed–Using social forces me to write more quickly. One can post a comment, pic or tweet in a matter of seconds, or not more than a minute. When you’re engaged in the social space, you gotta write fast to keep up, and stay relevant and in the conversation.

10. Diversify, diversify–When I post a press release on Twitter, I am confined to 140 characters. When I post the same press release on LinkedIn, the word/character count is less restrictive, but standards for language style are far different. There are two reasons for this: platform audience and platform personality. What’s acceptable on one platform is not necessarily embraced on another. Social media make you mindful to cater your writing to different audiences and platform personalities.

 

What social media do you use? What tips would you add to this list?

 

Write on.