#Check It Out: PR in A Box with Personal Branding Expert Amanda Miller Littlejohn

Kimberly N. Alleyne

How’s your branding game? Are you in the fourth quarter with no clue how to score a touchdown or field goal? Could you use a few tested, concrete tips to add some panache to your play book? If you find that you’re able to expertly create PR and marketing strategies, solutions and tactics for others but not for yourself, then perhaps your personal brand needs a good polish. If that’s you, I have an answer for you, and it comes in a beautifully package box from Amanda Miller Littlejohn, personal branding consultant and coach.

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Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand
Kimberly N. Alleyne

Image by Cristina, Flickr Creative Commons

Image by Cristina, Flickr Creative Commons

I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand.

Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!”

Listen to the podcast and take your blog to the next level!

Key highlights include:

  • Once you start a blog you have to keep it going. It is a beast that has to be fed.
  • Use pictures and videos, sometimes a blog post can be only pictures.
  • Videos do not have to be broadcast quality – sometimes short raw clips come across as more transparent.
  • Interview people – from your organization, the community, your industry.
  • Repurpose content.
  • You don’t have to blog every day. Pick people from your organization that have a strong voice and create a schedule.
  • Use your other social media platforms (i.e. Facebook, Twitter, Pinterest, Instagram) to promote your blog. Focus on the platforms that your audience uses.
  • Don’t just throw information up there; you have to interact with your community. Social media, including your blog, is not only for broadcasting – you can use it to start conversations, testing, listening, polls, and more.
  • Share the space! Highlight great work from other related groups and organizations.

Do you blog to build your brand? What other tactics do you use to lift your brand profile? Let me know at Kimberly at kimberlynalleyne.com

Happy blogging!

#Check It Out: Shocase

A New Platform for Marketing and PR Professionals
Kimberly N. Alleyne

shocaselogo

I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week.

Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the social media platform is “designed to feature, connect and promote” a specific set of marketing and PR professionals.”

I was immediately intrigued when I heard about it. A place just for someone like me? Sounds too awesome to be real. Nonetheless, I took a tour of site, where you can join to “get noticed, build your business or stay informed” about trends in your industry, or any of the industries that Shocase profiles.  You can load samples of your work and send them to potential employers or clients, so it seems Shocase provides a unique, inclusive platform to “showcase” your expertise and experience. And you can grow you network by connecting with others in marketing/communications/public relations space.

From PR Daily: “Marketers and PR pros rejoice: There’s a new social network just for you. Shocase, a social media community for communication and marketing professionals, sales promotion professionals, advertisers, researchers and designers launched Wednesday morning.”

I took a tour and quickly determined that Shocase is definitely something I should give my attention to. I joined; it is free to join, and it took less than five minutes. Then I imported my LinkedIn profile to create my Shocase profile. I chose areas of expertise I either have—public relations, marketing, branding and communications— or want to know more about: social and content marketing, and strategy and research. My choices determine the content in my news feed. I also followed several professionals I’m interested in (I noted there are already several folks from big agencies on Shocase).

Bam! I am shocaser!

Check it out! I think you’ll agree Shocase is a great tool for personal branding, exposure, networking and learning.

Take a tour and let me know what you think (Kimberly at kimberlynalleyne.com). And if you sign up, let’s connect!

50,000 Press Releases

Kimberly N. Alleyne

PR.com just released a huge study with stats on press release distribution and views, email open rates, and campaign customization.

From PR Daily: With that in mind, PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over the last few years and found some statistics that will be helpful and interesting to PR pros out there—all gathered in highly consumable infographic form.

I think you might be surprised at some of the findings, especially around distribution; I sure was. See for yourself. PR.com was clever to present its key study findings in this engaging, easy-to-digest infographic. Also, the study itself is a great branding activity.

I’d be curious to know what the uptick in site traffic is following the publishing of the infographic.

 

 

PR PROS: What do you think are the best days to publish press releases? What tricks do you use to increase open rates? Tell me at Kimberly at kimberlynalleyne.com

 

My Week in Twitter — Thanks #BECornerOffice!

These Twitter activity recaps are great. Not a bad week:

My Week in Twitter_8.22These numbers were boosted by participating in an @blackenterprise #BECornerOffice Twitter chat with @EarlButchGraves. Great #leadership insights! I’ve already calendared the next one, which is scheduled for 9/8 with the 1st African American winner of “The Apprentice.”

Looking forward! Twiiter

Great Social PR: #Every Main Street

Every Main Street 2Our Great Social PR features highlight great public relations or media campaigns that utilize social media to amplify awareness and calls to action. This post highlights the #Every Main Street campaign presented by the Association for Enterprise Opportunity (AEO).

AEO is the national trade association for U.S. microbusiness and microfinance. The D.C.-anchored nonprofit and its 400-member and partner network provide research and market insights about microbusiness, and advocate for policies that deliver capital solutions to #Main Street.

Background: Each weekday, 8,000 requests for business loans are declined. Accessing capital and business support services is a particular challenge for America’s 25.5 million microbusiness owners, who often need “micro” capital–amounts less than $250,000. Because microbusinesses make a substantial contribution to employment (41.3 million jobs in 2011), systemic roadblocks to capital–such as 8,000 daily loan declines–impacts job creation. Read more about capital access for microbusinesses here.

“In the land of the great American Dream, 8,000 daily business loan denials are symptomatic of a massive market failure. Our analysis shows it’s a failure to deliver an estimated $44 billion to $52 billion in critical capital to Main Street. Each time business owners are denied requests for capital, it hinders their ability to start, grow or hire,” says Connie Evans, AEO president and CEO.

 

What’s great: AEO uses a different photo every two weeks to capture the vibrancy and diversity of Main Street USA. They’re also asking folks to submit photos of the Main Streets where they live. Very cool, right?!

Key message: #Every Main Street needs fair and affordable access to capital.

Call-to-action: Like, Re-tweet, and Re-post the #EveryMainStreet photo on Facebook and Twitter using the #EveryMainStreet hash tag.

Campaign Goal: Increase awareness of the need for equitable and affordable capital and services. Metrics: likes, re-tweets, comments, shares, requests for information and photo submissions.

We’ll check in soon with Matt Crandall, AEO’s marketing manager, to learn how the campaign is going. Meanwhile, you can join AEO’s #EveryMainStreet campaign here: @aeoworks and https://www.facebook.com/AEO.

 

Let me know what you think about the #Every Main Street campaign.

Every Main Street1