#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)

Kimberly N. Alleyne

 

Brand Stamp

In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that you align with and that has readers who will appreciate your expertise). In Part 2 of this series, I’ll focus on ways to take your brand to new levels with the mighty pen — or keyboard.

Continue reading

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Swirling Corlored Stage Spotlights

Kimberly N. Alleyne

We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can grab a microphone and have her say.

For communications and PR pros, the room is really noisy. The digitization of everything has opened doors for practitioners to set themselves apart, and that’s great because open doors promote inclusion and level the field; but if no one can hear your brand above the noise, you run the risk of stifling audience engagement with muteness, and muffling opportunities to position yourself/your brand to shine the brightest in the crowd. Here’s how communications and PR pros can pomp their prowess and create a community of brand loyalists at once.
Continue reading

International Women’s Day — Branding Women’s Equality Tomorrow

“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights” — Gloria Steinem

 

IWD2015 Make It Happen
Today is a great day — it’s International Women’s Day (#IWD2015). Celebrated on March 8, since 1909, IWD spans the world for the sole purpose of lifting up the women’s journey toward equality, progress in the journey, and what’s  left to tackle.

This year’s theme, #MakeItHappen, focuses on the areas where women still need to make gains:  in obtaining senior leadership roles, more recognition in the arts, growth of women-owned businesses, greater financial independence, a greater presence of women in STEM, and a broader awareness of women’s equality.

I am quite proud to be part of a global call for women’s equality, a push for fairness, for what is inherently right. There are hundreds of #IWD2015 events taking place across America today from fundraisers, to seminars, to banquets to film screenings; people are uniting around, because of and for women. Imagine the countless community conservations that are emerging because of International Women’s Day. That’s something to get excited about.

IWD Events

The #IWD2015 branding has been top-notch, netting several significant media placements such as this great TIME article and even a nifty Google doodle. In fact, the celebration started long before today, March 8. The branding has effectively resulted in the painting a mosaic of where we were, where we are and where we want to go, and a huge stir of general awareness about a still very relevant movement. The blanket of issues that quilt the women’s rights narrative should not be discerned as only relevant to only women. As Hillary Clinton said, “…women’s rights are human rights.” This is a conversation that everyone should have a voice in.

#IWD2015 Google Doodle

#IWD2015 Google Doodle

What do we do now that we are aware? How can we act to ensure the conversation continues?

Here are 10 ways to @MakeItHappen today, tomorrow and everyday:

1. Shop women-owned businesses
2. Advocate for a woman on your team to get a senior leadership role
3. Mentor an emerging woman leader to help prepare her for a senior leadership role
4. Volunteer for organizations whose missions directly impact the betterment of women
5. Support a woman artist in the creative economy (buy a painting, hire a woman designer, host a listening party, hold a gallery event or a trunk show)
6. Donate to charities that support women
7. Be a doer for women’s rights, not a talker only
8. Stay engaged: read about women’s rights, talk about women’s rights, find a way to add your voice to the conversation and ACT!
9. Stop, look and listen: Be aware of what’s happening in your space, your circle, your community regarding women’s rights. A global contribution should start on your own street.
10. Look for ways to support women, and other underserved groups, in your everyday life.

Let’s all #MakeItHappen!

 

 

#Check It Out: PR in A Box with Personal Branding Expert Amanda Miller Littlejohn

Kimberly N. Alleyne

How’s your branding game? Are you in the fourth quarter with no clue how to score a touchdown or field goal? Could you use a few tested, concrete tips to add some panache to your play book? If you find that you’re able to expertly create PR and marketing strategies, solutions and tactics for others but not for yourself, then perhaps your personal brand needs a good polish. If that’s you, I have an answer for you, and it comes in a beautifully package box from Amanda Miller Littlejohn, personal branding consultant and coach.

Continue reading

Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand
Kimberly N. Alleyne

Image by Cristina, Flickr Creative Commons

Image by Cristina, Flickr Creative Commons

I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand.

Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!”

Listen to the podcast and take your blog to the next level!

Key highlights include:

  • Once you start a blog you have to keep it going. It is a beast that has to be fed.
  • Use pictures and videos, sometimes a blog post can be only pictures.
  • Videos do not have to be broadcast quality – sometimes short raw clips come across as more transparent.
  • Interview people – from your organization, the community, your industry.
  • Repurpose content.
  • You don’t have to blog every day. Pick people from your organization that have a strong voice and create a schedule.
  • Use your other social media platforms (i.e. Facebook, Twitter, Pinterest, Instagram) to promote your blog. Focus on the platforms that your audience uses.
  • Don’t just throw information up there; you have to interact with your community. Social media, including your blog, is not only for broadcasting – you can use it to start conversations, testing, listening, polls, and more.
  • Share the space! Highlight great work from other related groups and organizations.

Do you blog to build your brand? What other tactics do you use to lift your brand profile? Let me know at Kimberly at kimberlynalleyne.com

Happy blogging!

#Check It Out: Shocase

A New Platform for Marketing and PR Professionals
Kimberly N. Alleyne

shocaselogo

I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week.

Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the social media platform is “designed to feature, connect and promote” a specific set of marketing and PR professionals.”

I was immediately intrigued when I heard about it. A place just for someone like me? Sounds too awesome to be real. Nonetheless, I took a tour of site, where you can join to “get noticed, build your business or stay informed” about trends in your industry, or any of the industries that Shocase profiles.  You can load samples of your work and send them to potential employers or clients, so it seems Shocase provides a unique, inclusive platform to “showcase” your expertise and experience. And you can grow you network by connecting with others in marketing/communications/public relations space.

From PR Daily: “Marketers and PR pros rejoice: There’s a new social network just for you. Shocase, a social media community for communication and marketing professionals, sales promotion professionals, advertisers, researchers and designers launched Wednesday morning.”

I took a tour and quickly determined that Shocase is definitely something I should give my attention to. I joined; it is free to join, and it took less than five minutes. Then I imported my LinkedIn profile to create my Shocase profile. I chose areas of expertise I either have—public relations, marketing, branding and communications— or want to know more about: social and content marketing, and strategy and research. My choices determine the content in my news feed. I also followed several professionals I’m interested in (I noted there are already several folks from big agencies on Shocase).

Bam! I am shocaser!

Check it out! I think you’ll agree Shocase is a great tool for personal branding, exposure, networking and learning.

Take a tour and let me know what you think (Kimberly at kimberlynalleyne.com). And if you sign up, let’s connect!

50,000 Press Releases

Kimberly N. Alleyne

PR.com just released a huge study with stats on press release distribution and views, email open rates, and campaign customization.

From PR Daily: With that in mind, PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over the last few years and found some statistics that will be helpful and interesting to PR pros out there—all gathered in highly consumable infographic form.

I think you might be surprised at some of the findings, especially around distribution; I sure was. See for yourself. PR.com was clever to present its key study findings in this engaging, easy-to-digest infographic. Also, the study itself is a great branding activity.

I’d be curious to know what the uptick in site traffic is following the publishing of the infographic.

 

 

PR PROS: What do you think are the best days to publish press releases? What tricks do you use to increase open rates? Tell me at Kimberly at kimberlynalleyne.com