All posts tagged: branding

Brand Stamp

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)

Kimberly N. Alleyne   In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that you align with and that has readers who will appreciate your expertise). In Part 2 of this series, I’ll focus on ways to take your brand to new levels with the mighty pen — or keyboard.

Swirling Corlored Stage Spotlights

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can grab a microphone and have her say. For communications and PR pros, the room is really noisy. The digitization of everything has opened doors for practitioners to set themselves apart, and that’s great because open doors promote inclusion and level the field; but if no one can hear your brand above the noise, you run the risk of stifling audience engagement with muteness, and muffling opportunities to position yourself/your brand to shine the brightest in the crowd. Here’s how communications and PR pros can pomp their prowess and create a community of brand loyalists at once.

International Women’s Day — Branding Women’s Equality Tomorrow

“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights” — Gloria Steinem   Today is a great day — it’s International Women’s Day (#IWD2015). Celebrated on March 8, since 1909, IWD spans the world for the sole purpose of lifting up the women’s journey toward equality, progress in the journey, and what’s  left to tackle. This year’s theme, #MakeItHappen, focuses on the areas where women still need to make gains:  in obtaining senior leadership roles, more recognition in the arts, growth of women-owned businesses, greater financial independence, a greater presence of women in STEM, and a broader awareness of women’s equality. I am quite proud to be part of a global call for women’s equality, a push for fairness, for what is inherently right. There are hundreds of #IWD2015 events taking place across America today from fundraisers, to seminars, to banquets to film screenings; people are uniting around, because of and for women. Imagine the countless community conservations that are …

The Branding Box

#Check It Out: PR in A Box with Personal Branding Expert Amanda Miller Littlejohn

Kimberly N. Alleyne How’s your branding game? Are you in the fourth quarter with no clue how to score a touchdown or field goal? Could you use a few tested, concrete tips to add some panache to your play book? If you find that you’re able to expertly create PR and marketing strategies, solutions and tactics for others but not for yourself, then perhaps your personal brand needs a good polish. If that’s you, I have an answer for you, and it comes in a beautifully package box from Amanda Miller Littlejohn, personal branding consultant and coach.

Image by Christian Schnettelker, Flickr Creative Commons

Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand Kimberly N. Alleyne I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand. Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!” Listen to the podcast and take your blog to the next level! Key highlights include: Once you start a blog you have to keep it going. It is a beast that has to be fed. Use pictures and videos, sometimes a blog post can be only pictures. …

#Check It Out: Shocase

A New Platform for Marketing and PR Professionals Kimberly N. Alleyne I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week. Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the social media platform is “designed to feature, connect and promote” a specific set of marketing and PR professionals.” I was immediately intrigued when I heard about it. A place just for someone like me? Sounds too awesome to be real. Nonetheless, I took a tour of site, where you can join to “get noticed, build your business or stay informed” about trends in your industry, or any of the industries that Shocase profiles.  You can load samples of your work and send them to potential employers or clients, so it seems Shocase provides a unique, inclusive platform to “showcase” your expertise and experience. And you can grow you network by connecting with others in marketing/communications/public relations space. From PR Daily: …

50,000 Press Releases

Kimberly N. Alleyne PR.com just released a huge study with stats on press release distribution and views, email open rates, and campaign customization. From PR Daily: With that in mind, PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over the last few years and found some statistics that will be helpful and interesting to PR pros out there—all gathered in highly consumable infographic form. I think you might be surprised at some of the findings, especially around distribution; I sure was. See for yourself. PR.com was clever to present its key study findings in this engaging, easy-to-digest infographic. Also, the study itself is a great branding activity. I’d be curious to know what the uptick in site traffic is following the publishing of the infographic.     PR PROS: What do you think are the best days to publish press releases? What tricks do you use to increase open rates? Tell me at Kimberly at kimberlynalleyne.com