RESUME

JOURNALIST | COMMUNICATOR | STRATEGIST | BRAND-BUILDER

EXPERIENCE

Association for Enterprise Opportunity (AEO), Washington, D.C.
Vice President, Integrated Communications and Engagement (Previously-Senior Director, Marketing and Communications, September 2012 to Present)

  • Producer, 2014 annual national conference (www.microbusinessconference.org).
  • Developing integrated marketing communications strategies to support mission, organizational goals and initiatives.
  • Leading media and public relations activities that include pitching, writing media materials and cultivating relationships with media.
  • Creating and implementing marketing and public outreach strategy for national awareness campaign.
  • Writing executive communications and media communications such as talking points, speeches, statements and op-eds.
  • Writing strategic media outreach plans; planning media events.
  • Applying strategic tactics to amplify brand exposure and audience engagement.
  • Creating and executing membership cultivation and renewal strategies.
  • Producing video messages.
  • Managing website, social and digital media platforms.
  • Managing sponsor relationships.
  • Event planning.
  • Conducting industry training events on trends and strategies for communications, branding and social media.

Key Achievements

  • Launched national public-education campaign, including messaging platform, and companion award-winning website and video.
  • Launched AEO Digital platform, a suite of digital products such as Blog Talk Radio and podcasts.
  • Created training catalogue of marketing and communications resources.

 

Harvest Seekers Marketing and Media, Sterling, Va.
Independent Consultant | December 2011 to Present Harvest Seekers Marketing and Media is a branding, communications and social media consultancy.

  • Developing marketing, branding and repositioning plans for nonprofits, authors and faith-based groups.
  • Managing client engagement cycle from defining scope of work to product delivery.
  • Combining traditional and new media tactics to create strategies that maximize exposure, brand recognition, and audience engagement.


Heartbeat Magazine, Memphis, Tenn. (virtual office)
Managing Editor | April 2008 to March 2012
Heartbeat Magazine, now defunct, was a quarterly health and lifestyle publication.

  • Created and managed editorial calendar.
  • Managed editorial budget and visual packaging.
  • Copyedited content and managed all phases of production.
  • Managed content development, permissions and copyrights.
  • Managed and coached freelance writers.

Key Achievements

  • Created first-ever stylebook.
  • Established editorial calendar system.

 

Prison Fellowship (PFM), Lansdowne, Va.
Director, Marketing and Communications | August 2010 to November 2011
PFM is a national outreach organization for ex-prisoners, prisoners and their families.

  • Managed seven-member marketing and communications department.
  • Managed $1.4 million budget.
  • Created and led organization’s marketing strategies to build brand recognition and audience engagement.
  • Directed strategies to boost online presence through online marketing and social media.
  • Oversaw production of integrated marketing communications for print and online channels.
  • Established corporate communications department and created internal communications processes.
  • Led public relations and media relations through earned media campaigns.
  • Managed development of executive communications.
  • Created media training, developed media positioning tactics; spokesperson responsibilities.

Key Achievements

  • Managed the development, articulation and implementation of first-ever Integrated Marketing and Communications Plan to strategically synchronize the organization’s internal and external messages.
  • Launched weekly executive news briefing for senior leadership team.
  • Created “story-catching” system to cultivate storytelling opportunities.
  • Developed weekly e-newsletter for volunteers and financial partners.
  • Enhanced annual report by adding components for video, online and QR codes.
  • Increased audience engagement by implementing social media and video strategies.
  • Successfully planned and managed several standing-room-only events.

 

Arch Street Communications, Pawling, New York
Communications Manager | March 2006 to September 2009
Arch Street Communications is a public relations consultancy that serves clients in the government and transportation sectors.

  • Directed statewide marketing & media campaign for transportation agency.
  • Crafted press releases, talking points and collateral materials for statewide and national media and marketing campaigns.
  • Developed compelling, crisp, and timely messages across mediums including social media platforms.
  • Prepared proposals for new business to various agencies.

Key Achievements

  • Developed online resource archive.
  • Created in-house style guide and document review process.
  • Boosted annual fundraising campaign by 50 percent, and broadened campaign sponsor base.

 

KASA Agency, Memphis, Tenn.
Managing Partner | April 2002 to November 2008
KASA Agency was a full-service marketing and communications agency, of which I was co-owner. The agency was based in Memphis, Tennessee.

  • Developed strategic communications for local, regional and national marketing and media campaigns.
  • Designed and led media relations strategies.
  • Conceptualizing and leading creative development of collaterals.
  • Led business development among service, manufacturing and non-profit sectors.
  • Project management of state, regional and national branding campaigns.
  • Composed and managed strategic marketing and media campaigns.

Key Achievements

  • Developed, implemented and managed national marketing campaign to promote accountability and increased safety on school buses and daycare vans.

 

ADDITIONAL EXPERIENCE:

  • Journalist/Copy Editor | Poughkeepsie Journal Newspaper | Poughkeepsie, N.Y.
  • Journalist/Copy Editor | Pocono Record Newspaper | Stroudsburg, Pa.
  • Journalist/Copy Editor | Portsmouth Daily Herald | Portsmouth, N.H.
  • Advertising and Communications Manager | Holliday’s Fashions | Memphis, Tenn.

 

Professional Memberships
Online News Association; Public Relations Society of America; Association of Healthcare Journalists ; National Association of Black Journalists

AWARDS

  • 2013 International Davey Award in three categories: a) online film and video in the nonprofit category; b) art direction; and c) graphics
  • 2013 Web Award, Nonprofit Standard of Excellence

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