All posts filed under: Communications

Brand Stamp

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)

Kimberly N. Alleyne   In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that you align with and that has readers who will appreciate your expertise). In Part 2 of this series, I’ll focus on ways to take your brand to new levels with the mighty pen — or keyboard.

Measurement by William A. Clark. Flickr Creative Commons.

Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It

Kimberly N. Alleyne   The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark  and measure because of limited human and financial resources. Compounding these challenges is that nonprofit communicators often find themselves competing for their audiences’ attention in a  environment where they are bombarded by messages from multiple communication channels.

Krispy Kreme’s Alliteration Blunder

Kimberly N. Alleyne There is nothing like a fresh, hot glazed Krispy Kreme doughnut (Bow down Dunkin’ Donuts). And if you’re a genuine fan, then you know well the happiness that flashing red light evokes. Krispy Kreme and I go way back. Since I am always exceptionally satisfied with the product, and can’t recall a negative customer service experience, we’ve had a great relationship. So I was quite disappointed to read of a UK Krispy Kreme’s recent promotion snafu. The franchise ran a promo using the letters KKK in the text. It was intended, according to the franchise, to stand for Krispy Kreme Klub. The franchise swiftly removed the promo from its Facebook page after followers called them on it, and then issued an apology. Perhaps, it was an innocent oversight, or maybe it was a dumb oversight; maybe someone thought it would be a clever play (KKK does have international branches). I won’t speculate on the intent. However, there a lessons PR pros can learn from this alliteration accident: 1. Incidents such as this are reminders …


Polish Your Pitching Prowess with These Tips

Kimberly N. Alleyne It’s no secret that journalists are doing more with less, primarily less time. That means they have less time to listen to or read pitches. So, what’s a PR pro to do? How does a PR pro make her/his pitch stand out and draw interest? Here are tools to enhance your pitching game and get your story at the front of the line. 1. Be familiar with the work of the journalist you’re pitching: This is particularly important if you don’t have an established relationship with the reporter you’re approaching. Knowing the topics that a journo typically covers and what she has covered recently can only increase your chances of success. Even more so if what you’re pitching has a close tie-in to a recent story the journalist wrote. So study the reporter’s work, get to know his style and the details he likes to include in his stories. 2. Know the audience of the publication you’re pitching: This is an easy one. Don’t pitch the research findings of a new non-biodegradable material …

This Is How Brian Williams Should Handle His Credibility Crisis

Kimberly N. Alleyne For the last few months, NBC has been running a great tribute package to celebrate Brian Williams’s 10 year anniversary as the anchor of NBC Nightly News. Each time I see the tribute, I think, “I can’t believe it’s been 10 years.” I still remember watching the program when Tom Brokaw was the anchor. In the 10 years since Williams has taken the throne, he has greeted viewers each evening with qualities that take [broadcast] journalists far: likability, good reporting and trust. Now two of those elements are in question. He’s still likable, but can viewers trust him to deliver a truthful story? And what about his reporting? Is it accurate, or is he forgetful about what actually happened in the course of his reporting?

Image by Christian Schnettelker, Flickr Creative Commons

Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand Kimberly N. Alleyne I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand. Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!” Listen to the podcast and take your blog to the next level! Key highlights include: Once you start a blog you have to keep it going. It is a beast that has to be fed. Use pictures and videos, sometimes a blog post can be only pictures. …

#Great PR: National Wear Red Day

Kimberly N. Alleyne Annually, one in three women die from heart disease and stroke. The American Heart Association says 80 percent of those deaths are preventable, and uses a dynamic, ubiquitous public education campaign to spread awareness of this statistic and that heart disease can be prevented with lifestyle choices. Here are five ways the American Heart Association’s National Wear Red Day uses great PR: 1. There is an easy-to-digest public education component. The campaign makes the complex subject of heart disease and makes it simple. 2. The main call to action (CTA) is uber simple: wear red for one day. Everyone has something red in the closet. The other CTAs are worth noting, too, because they are diverse. For example, a Wear Red supporter can donate to the cause, host a Wear Red Day event, or volunteer. 3. Accessible resources. The website has a great bank of resources and tools that visitors can tap to learn more about heart disease, and ways to get involved. Great resources are key to see lasting behavior change beyond the …