#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)

Kimberly N. Alleyne

 

Brand Stamp

In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that you align with and that has readers who will appreciate your expertise). In Part 2 of this series, I’ll focus on ways to take your brand to new levels with the mighty pen — or keyboard.

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#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Swirling Corlored Stage Spotlights

Kimberly N. Alleyne

We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can grab a microphone and have her say.

For communications and PR pros, the room is really noisy. The digitization of everything has opened doors for practitioners to set themselves apart, and that’s great because open doors promote inclusion and level the field; but if no one can hear your brand above the noise, you run the risk of stifling audience engagement with muteness, and muffling opportunities to position yourself/your brand to shine the brightest in the crowd. Here’s how communications and PR pros can pomp their prowess and create a community of brand loyalists at once.
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International Women’s Day — Branding Women’s Equality Tomorrow

“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights” — Gloria Steinem

 

IWD2015 Make It Happen
Today is a great day — it’s International Women’s Day (#IWD2015). Celebrated on March 8, since 1909, IWD spans the world for the sole purpose of lifting up the women’s journey toward equality, progress in the journey, and what’s  left to tackle.

This year’s theme, #MakeItHappen, focuses on the areas where women still need to make gains:  in obtaining senior leadership roles, more recognition in the arts, growth of women-owned businesses, greater financial independence, a greater presence of women in STEM, and a broader awareness of women’s equality.

I am quite proud to be part of a global call for women’s equality, a push for fairness, for what is inherently right. There are hundreds of #IWD2015 events taking place across America today from fundraisers, to seminars, to banquets to film screenings; people are uniting around, because of and for women. Imagine the countless community conservations that are emerging because of International Women’s Day. That’s something to get excited about.

IWD Events

The #IWD2015 branding has been top-notch, netting several significant media placements such as this great TIME article and even a nifty Google doodle. In fact, the celebration started long before today, March 8. The branding has effectively resulted in the painting a mosaic of where we were, where we are and where we want to go, and a huge stir of general awareness about a still very relevant movement. The blanket of issues that quilt the women’s rights narrative should not be discerned as only relevant to only women. As Hillary Clinton said, “…women’s rights are human rights.” This is a conversation that everyone should have a voice in.

#IWD2015 Google Doodle

#IWD2015 Google Doodle

What do we do now that we are aware? How can we act to ensure the conversation continues?

Here are 10 ways to @MakeItHappen today, tomorrow and everyday:

1. Shop women-owned businesses
2. Advocate for a woman on your team to get a senior leadership role
3. Mentor an emerging woman leader to help prepare her for a senior leadership role
4. Volunteer for organizations whose missions directly impact the betterment of women
5. Support a woman artist in the creative economy (buy a painting, hire a woman designer, host a listening party, hold a gallery event or a trunk show)
6. Donate to charities that support women
7. Be a doer for women’s rights, not a talker only
8. Stay engaged: read about women’s rights, talk about women’s rights, find a way to add your voice to the conversation and ACT!
9. Stop, look and listen: Be aware of what’s happening in your space, your circle, your community regarding women’s rights. A global contribution should start on your own street.
10. Look for ways to support women, and other underserved groups, in your everyday life.

Let’s all #MakeItHappen!

 

 

Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It

Measurement by William A. Clark. Flickr Creative Commons.

Measurement by William A. Clark. Flickr Creative Commons.

Kimberly N. Alleyne
kimberlynalleyne.com

 

The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark  and measure because of limited human and financial resources. Compounding these challenges is that nonprofit communicators often find themselves competing for their audiences’ attention in a  environment where they are bombarded by messages from multiple communication channels.

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#Check It Out: PR in A Box with Personal Branding Expert Amanda Miller Littlejohn

Kimberly N. Alleyne

How’s your branding game? Are you in the fourth quarter with no clue how to score a touchdown or field goal? Could you use a few tested, concrete tips to add some panache to your play book? If you find that you’re able to expertly create PR and marketing strategies, solutions and tactics for others but not for yourself, then perhaps your personal brand needs a good polish. If that’s you, I have an answer for you, and it comes in a beautifully package box from Amanda Miller Littlejohn, personal branding consultant and coach.

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Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand
Kimberly N. Alleyne

Image by Cristina, Flickr Creative Commons

Image by Cristina, Flickr Creative Commons

I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand.

Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!”

Listen to the podcast and take your blog to the next level!

Key highlights include:

  • Once you start a blog you have to keep it going. It is a beast that has to be fed.
  • Use pictures and videos, sometimes a blog post can be only pictures.
  • Videos do not have to be broadcast quality – sometimes short raw clips come across as more transparent.
  • Interview people – from your organization, the community, your industry.
  • Repurpose content.
  • You don’t have to blog every day. Pick people from your organization that have a strong voice and create a schedule.
  • Use your other social media platforms (i.e. Facebook, Twitter, Pinterest, Instagram) to promote your blog. Focus on the platforms that your audience uses.
  • Don’t just throw information up there; you have to interact with your community. Social media, including your blog, is not only for broadcasting – you can use it to start conversations, testing, listening, polls, and more.
  • Share the space! Highlight great work from other related groups and organizations.

Do you blog to build your brand? What other tactics do you use to lift your brand profile? Let me know at Kimberly at kimberlynalleyne.com

Happy blogging!

#Great PR: National Wear Red Day

Kimberly N. Alleyne

American Heart Association Go Red for Women National Wear Red Day website.

American Heart Association Go Red for Women National Wear Red Day website.

Annually, one in three women die from heart disease and stroke. The American Heart Association says 80 percent of those deaths are preventable, and uses a dynamic, ubiquitous public education campaign to spread awareness of this statistic and that heart disease can be prevented with lifestyle choices. Here are five ways the American Heart Association’s National Wear Red Day uses great PR:

1. There is an easy-to-digest public education component. The campaign makes the complex subject of heart disease and makes it simple.

2. The main call to action (CTA) is uber simple: wear red for one day. Everyone has something red in the closet. The other CTAs are worth noting, too, because they are diverse. For example, a Wear Red supporter can donate to the cause, host a Wear Red Day event, or volunteer.

3. Accessible resources. The website has a great bank of resources and tools that visitors can tap to learn more about heart disease, and ways to get involved. Great resources are key to see lasting behavior change beyond the end of a PR campaign.

4. Various engagement options. Not only can campaign supporters get involved by using their social media networks, but the campaign makes it easy to participate by taking stock of one’s heart health by adding exercise, offering free, heart-healthy recipes, and taking a  Go Red Heart Check-up. A campaign’s success increases when incorporates behaviors and habits that can be implemented long-term and beyond the life of the campaign.

American Heart Association--Go Red Heart CheckUp. www.goredforwomen.org

American Heart Association–Go Red Heart CheckUp. http://www.goredforwomen.org

5. Milestones–Each year, the National Wear Red Day (the first Friday of February) campaign publishes various milestones and achievements. Those milestones add credibility and show the breadth and longevity of the campaign. They also add a level of excitement. Here are a few the AHA notes in the more than 10 years of the National Wear Red Day campaign:

  • Nearly 90% have made at least one healthy behavior change.
  • More than one-third has lost weight.
  • More than 50% have increased their exercise.
  • 6 out of 10 have changed their diets.
  • More than 40% have checked their cholesterol levels.
  • One third has talked with their doctors about developing heart health plans.
  • Today, nearly 300 fewer women die from heart disease and stroke each day
  • Death in women has decreased by more than 30 percent over the past 10 years.

Congratulations to the American Heart Association for a #Great PR Campaign, and for teaching the nation how to prevent one in three women from dying of heart disease and stroke each year. Learn more about Go Red for Women and National Wear Red Day here. Don’t forget to share the campaign on your social networks, and of course, wear red!