#Check It Out: PR in A Box with Personal Branding Expert Amanda Miller Littlejohn

Kimberly N. Alleyne

How’s your branding game? Are you in the fourth quarter with no clue how to score a touchdown or field goal? Could you use a few tested, concrete tips to add some panache to your play book? If you find that you’re able to expertly create PR and marketing strategies, solutions and tactics for others but not for yourself, then perhaps your personal brand needs a good polish. If that’s you, I have an answer for you, and it comes in a beautifully package box from Amanda Miller Littlejohn, personal branding consultant and coach.

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Blogging to Build Your Brand | Podcast Interview with Benet Wilson

Blogging to Build Your Brand
Kimberly N. Alleyne

Image by Cristina, Flickr Creative Commons

Image by Cristina, Flickr Creative Commons

I spoke with blogging extraordinaire Benet J. Wilson to discuss her experience, best practices for blogging, tips, personal stories, and more. Though this interview focuses on building a nonprofit brand, the same rules apply for building a personal brand.

Wilson says, “It is a good idea for nonprofits to write a blog and be active on social media because it gives you a different reach. You need to plan it effectively – you need to make sure you have the right team overseeing it. And organize yourself in a way that it is not going to overtax you and your team. Start slowly, you don’t have to do everything all at once. But definitely do it and have fun with it!”

Listen to the podcast and take your blog to the next level!

Key highlights include:

  • Once you start a blog you have to keep it going. It is a beast that has to be fed.
  • Use pictures and videos, sometimes a blog post can be only pictures.
  • Videos do not have to be broadcast quality – sometimes short raw clips come across as more transparent.
  • Interview people – from your organization, the community, your industry.
  • Repurpose content.
  • You don’t have to blog every day. Pick people from your organization that have a strong voice and create a schedule.
  • Use your other social media platforms (i.e. Facebook, Twitter, Pinterest, Instagram) to promote your blog. Focus on the platforms that your audience uses.
  • Don’t just throw information up there; you have to interact with your community. Social media, including your blog, is not only for broadcasting – you can use it to start conversations, testing, listening, polls, and more.
  • Share the space! Highlight great work from other related groups and organizations.

Do you blog to build your brand? What other tactics do you use to lift your brand profile? Let me know at Kimberly at kimberlynalleyne.com

Happy blogging!

#Great PR: National Wear Red Day

Kimberly N. Alleyne

American Heart Association Go Red for Women National Wear Red Day website.

American Heart Association Go Red for Women National Wear Red Day website.

Annually, one in three women die from heart disease and stroke. The American Heart Association says 80 percent of those deaths are preventable, and uses a dynamic, ubiquitous public education campaign to spread awareness of this statistic and that heart disease can be prevented with lifestyle choices. Here are five ways the American Heart Association’s National Wear Red Day uses great PR:

1. There is an easy-to-digest public education component. The campaign makes the complex subject of heart disease and makes it simple.

2. The main call to action (CTA) is uber simple: wear red for one day. Everyone has something red in the closet. The other CTAs are worth noting, too, because they are diverse. For example, a Wear Red supporter can donate to the cause, host a Wear Red Day event, or volunteer.

3. Accessible resources. The website has a great bank of resources and tools that visitors can tap to learn more about heart disease, and ways to get involved. Great resources are key to see lasting behavior change beyond the end of a PR campaign.

4. Various engagement options. Not only can campaign supporters get involved by using their social media networks, but the campaign makes it easy to participate by taking stock of one’s heart health by adding exercise, offering free, heart-healthy recipes, and taking a  Go Red Heart Check-up. A campaign’s success increases when incorporates behaviors and habits that can be implemented long-term and beyond the life of the campaign.

American Heart Association--Go Red Heart CheckUp. www.goredforwomen.org

American Heart Association–Go Red Heart CheckUp. http://www.goredforwomen.org

5. Milestones–Each year, the National Wear Red Day (the first Friday of February) campaign publishes various milestones and achievements. Those milestones add credibility and show the breadth and longevity of the campaign. They also add a level of excitement. Here are a few the AHA notes in the more than 10 years of the National Wear Red Day campaign:

  • Nearly 90% have made at least one healthy behavior change.
  • More than one-third has lost weight.
  • More than 50% have increased their exercise.
  • 6 out of 10 have changed their diets.
  • More than 40% have checked their cholesterol levels.
  • One third has talked with their doctors about developing heart health plans.
  • Today, nearly 300 fewer women die from heart disease and stroke each day
  • Death in women has decreased by more than 30 percent over the past 10 years.

Congratulations to the American Heart Association for a #Great PR Campaign, and for teaching the nation how to prevent one in three women from dying of heart disease and stroke each year. Learn more about Go Red for Women and National Wear Red Day here. Don’t forget to share the campaign on your social networks, and of course, wear red!

2015 Edelman Media Forecast

Kimberly N. Alleyne

2015 Edelman Media Forecast

2015 Edelman Media Forecast

 

How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media, and build relationships with journos.

See the infographic here: http://www.edelman.com/assets/uploads/2015/01/Media-Trends-Infographic-2014-XIV-5.pdf

 

#Check It Out: Shocase

A New Platform for Marketing and PR Professionals
Kimberly N. Alleyne

shocaselogo

I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week.

Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the social media platform is “designed to feature, connect and promote” a specific set of marketing and PR professionals.”

I was immediately intrigued when I heard about it. A place just for someone like me? Sounds too awesome to be real. Nonetheless, I took a tour of site, where you can join to “get noticed, build your business or stay informed” about trends in your industry, or any of the industries that Shocase profiles.  You can load samples of your work and send them to potential employers or clients, so it seems Shocase provides a unique, inclusive platform to “showcase” your expertise and experience. And you can grow you network by connecting with others in marketing/communications/public relations space.

From PR Daily: “Marketers and PR pros rejoice: There’s a new social network just for you. Shocase, a social media community for communication and marketing professionals, sales promotion professionals, advertisers, researchers and designers launched Wednesday morning.”

I took a tour and quickly determined that Shocase is definitely something I should give my attention to. I joined; it is free to join, and it took less than five minutes. Then I imported my LinkedIn profile to create my Shocase profile. I chose areas of expertise I either have—public relations, marketing, branding and communications— or want to know more about: social and content marketing, and strategy and research. My choices determine the content in my news feed. I also followed several professionals I’m interested in (I noted there are already several folks from big agencies on Shocase).

Bam! I am shocaser!

Check it out! I think you’ll agree Shocase is a great tool for personal branding, exposure, networking and learning.

Take a tour and let me know what you think (Kimberly at kimberlynalleyne.com). And if you sign up, let’s connect!

My Week in Twitter — Thanks #BECornerOffice!

These Twitter activity recaps are great. Not a bad week:

My Week in Twitter_8.22These numbers were boosted by participating in an @blackenterprise #BECornerOffice Twitter chat with @EarlButchGraves. Great #leadership insights! I’ve already calendared the next one, which is scheduled for 9/8 with the 1st African American winner of “The Apprentice.”

Looking forward! Twiiter