Author: kimberlynalleyne

Brand Stamp

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 2)

Kimberly N. Alleyne   In Part 1 of this series, I wrote about utilizing Twitter, LinkedIn, Shocase and Facebook to define and augment your brand as a thought leader. I added that you can also put your pen to paper in a major way by securing a Huffington Post column (or some other platform that you align with and that has readers who will appreciate your expertise). In Part 2 of this series, I’ll focus on ways to take your brand to new levels with the mighty pen — or keyboard.

Swirling Corlored Stage Spotlights

#Build That Brand!: 15 Ways to Showcase Your Thought Leadership (Part 1)

Kimberly N. Alleyne We cannot escape it. We live, work and play in a hyper-crowded communications landscape. On any given day, we’re bombarded by information via email, online, social, print, mobile and broadcast mediums (let’s not forget digital-out-of-home and outdoor advertising). It’s an effect of the convergence of digital and traditional media. Anyone who wants to can grab a microphone and have her say. For communications and PR pros, the room is really noisy. The digitization of everything has opened doors for practitioners to set themselves apart, and that’s great because open doors promote inclusion and level the field; but if no one can hear your brand above the noise, you run the risk of stifling audience engagement with muteness, and muffling opportunities to position yourself/your brand to shine the brightest in the crowd. Here’s how communications and PR pros can pomp their prowess and create a community of brand loyalists at once.

INFOGRAPHIC: Men And Women Get Different Migraines

I thought I’d post this Medical Daily post story because of the exceptional infographic. It’s also a great example of explanatory journalism and health communications. Enjoy and let me know what you think about the infographic.   March 25, 2015 Samantha Olson Displayed with permission from Medical Daily Gender differences in how migraines work inside the brain are revealed. Photo courtesy of a Shutterstock Migraines are silent lightning storms of pain, and men and women report distinct differences on what’s happening inside their skulls. By just looking at a person you may have no clue as to how much they’re suffering. In America today, there are over 37 million people suffering from migraines that cause anything from vomiting to blurry vision or an impaired sense of smell, and experts aren’t sure exactly why. Data collected by the most popular migraine app available today known as Migraine Buddy has found clear gender-related signs and symptoms. Migraines are different depending on your gender. Photo courtesy of Migraine Buddy What they do know is that, according to self-reported symptoms, …

Facebook Unveils Big Plans For Messenger, Videos

March 25, 2015 Thomas Halleck Displayed with permission from International Business Times Facebook CEO Mark Zuckerberg (pictured) unveiled the company’s plans to developers at its F8 Developer Conference in San Francisco on Wednesday.Reuters Facebook Inc. unveiled its plan for expanding its presence throughout the Internet on Tuesday, from video advertising to the Internet of Things. The company announced new options for sharing its content on websites, and has created a new video platform to compete with Google-owned YouTube at its F8 Developer Conference in San Francisco. Facebook Messenger will be a key component of the social network’s plans. Facebook announced that it was expanding the popular chat service into a marketplace for online transactions, as well as a platform for third-party apps. “Over the last couple years, we’ve been building Messenger into a service that can help you express yourself in many more ways beyond simple text messages,” CEO Mark Zuckerberg told attendees. Facebook announced last week that it would allow Messenger’s more than 600 million users to transfer money to friends for free. The popular chat …

International Women’s Day — Branding Women’s Equality Tomorrow

“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights” — Gloria Steinem   Today is a great day — it’s International Women’s Day (#IWD2015). Celebrated on March 8, since 1909, IWD spans the world for the sole purpose of lifting up the women’s journey toward equality, progress in the journey, and what’s  left to tackle. This year’s theme, #MakeItHappen, focuses on the areas where women still need to make gains:  in obtaining senior leadership roles, more recognition in the arts, growth of women-owned businesses, greater financial independence, a greater presence of women in STEM, and a broader awareness of women’s equality. I am quite proud to be part of a global call for women’s equality, a push for fairness, for what is inherently right. There are hundreds of #IWD2015 events taking place across America today from fundraisers, to seminars, to banquets to film screenings; people are uniting around, because of and for women. Imagine the countless community conservations that are …

Measurement by William A. Clark. Flickr Creative Commons.

Want Engagement? Measurement Is A Must — Here Are 4 Ways to Do It

Kimberly N. Alleyne kimberlynalleyne.com   The communications landscape is domineered and saturated by social and digital media, which makes realizing organic, sustained target audience engagement hard. There are approximately 1.4 million nonprofit organizations in the United States. Many of them struggle with finding strategies to realize audience engagement. Engagement among nonprofit target audiences is particularly is hard to spark  and measure because of limited human and financial resources. Compounding these challenges is that nonprofit communicators often find themselves competing for their audiences’ attention in a  environment where they are bombarded by messages from multiple communication channels.

Dori J. Maynard. Maynard Institute.

Remembering Dori Maynard: Journalist, Bellwether

Kimberly N. Alleyne During my time as a copy editor at the Poughkeepsie Journal newspaper, I was selected to attend the Maynard Institute for Journalism Education’s editing intensive. It was an eight-week program, I think, that to-date ranks as one of the most challenging yet simultaneously-rewarding professional experiences I’ve enjoyed. It’s where I met Dori J. Maynard. I’ll break AP Style here and call her “Dori” on second reference instead of Maynard because to do otherwise would just seem odd, and cold. I remember being impressed to near silence when we met; I felt so inadequate and unaccomplished in her presence. She did nothing to make me feel that way. It was the greatness of her, her work, her vision that caught my tongue. I knew she was an accomplished and highly-regarded reporter prior to taking the helm as president of MIJE and all I could manage to whisper, in my thoughts, was, “Wow…me, too. One day.” Dori followed in the footsteps of her father, Robert C. Maynard, who co-founded the Institute for Journalism Education in 1977 (it was renamed …