Month: August 2014

My Week in Twitter — Thanks #BECornerOffice!

These Twitter activity recaps are great. Not a bad week: These numbers were boosted by participating in an @blackenterprise #BECornerOffice Twitter chat with @EarlButchGraves. Great #leadership insights! I’ve already calendared the next one, which is scheduled for 9/8 with @randalpinkett, the 1st African American winner of “The Apprentice.” Looking forward!

Great Social PR: #Every Main Street

Our Great Social PR features highlight great public relations or media campaigns that utilize social media to amplify awareness and calls to action. This post highlights the #Every Main Street campaign presented by the Association for Enterprise Opportunity (AEO). AEO is the national trade association for U.S. microbusiness and microfinance. The D.C.-anchored nonprofit and its 400-member and partner network provide research and market insights about microbusiness, and advocate for policies that deliver capital solutions to #Main Street. Background: Each weekday, 8,000 requests for business loans are declined. Accessing capital and business support services is a particular challenge for America’s 25.5 million microbusiness owners, who often need “micro” capital–amounts less than $250,000. Because microbusinesses make a substantial contribution to employment (41.3 million jobs in 2011), systemic roadblocks to capital–such as 8,000 daily loan declines–impacts job creation. Read more about capital access for microbusinesses here. “In the land of the great American Dream, 8,000 daily business loan denials are symptomatic of a massive market failure. Our analysis shows it’s a failure to deliver an estimated $44 billion to $52 billion in critical …

Top 10: Why Writers Need Social Media

Kimberly N. Alleyne http://www.kimberlynalleyne.com   I recall a conversation with a former colleague who adamantly proclaimed that Twitter was a rapidly evaporating fad soon to be six-feet under. That convo was in 2010. I was like, “Really? You think Twitter is dying? Wait, what now?” Clearly Twitter is still standing, and it’s in good company with a host of other social media. Though not a few platforms have emerged since the digital era dawned only to die a slow, or quick, death, many more are thriving, with great vital signs. Here are my top 10 reasons writers should make use of some of them: 1.  Trigger Creativity–Being an active socializer in the digital space can spark creativity in fresh ways. I really enjoy Pinterest and Instagram. I’ve often been inspired to step out of my comfort zone, if not in my writing then in some personal way, which is never a bad thing. See #7. 2. Build your network— I landed one of my best freelance assignments to date via someone I asked to join my LinkedIn network. A caution to be intentional about the connections …

Words Not Flowing? Try These Tips to End Writer’s Block

Kimberly N. Alleyne http://www.kimberlynalleyne.com   Fellow scribes, Ever find yourself spilling over with ideas and words for an article or communication, but they just won’t. flow. out? Yeah, writer’s block can put a serious dent in a scribe’s flow. I read a PR Daily article that listed great tips for breaking down that proverbial wall. Not too quiet and not too loud At the top of the list is to write in an environment where the noise level is balanced, not excessively noisy and not deafeningly quiet. According to new research findings, the audio has to be just right. A study found that a workspace such as a coffee shop or fast food restaurant where there is constant activity, is optimum for creativity to stream without obstruction. The study, “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” is published in the Journal of Consumer Research, and examined five experiments to determine in what ways ambient sounds impact creative cognition. Get moving This is a great tip. Any physical movement can jumpstart the creative side of …