2015 Edelman Media Forecast

Kimberly N. Alleyne

2015 Edelman Media Forecast

2015 Edelman Media Forecast


How will corporate storytelling be different in 2015? This detailed infograpic from Edelman Media provides great insights and tips on how PR and Comms pros should tailor their strategies to ensure their messages are effective, and heard. A few key takeways: make content more shareable, integrate paid, owned and social media, and build relationships with journos.

See the infographic here: http://www.edelman.com/assets/uploads/2015/01/Media-Trends-Infographic-2014-XIV-5.pdf


#Check It Out: Shocase

A New Platform for Marketing and PR Professionals
Kimberly N. Alleyne


I read about Shocase on PR Daily. It’s a new social network specifically for communication, public relations, marketing and advertising professionals. The network launched last week.

Ron Young, Shocase CEO says, ““Shocase integrates the best features of LinkedIn, Pinterest, Facebook and YouTube,” and the social media platform is “designed to feature, connect and promote” a specific set of marketing and PR professionals.”

I was immediately intrigued when I heard about it. A place just for someone like me? Sounds too awesome to be real. Nonetheless, I took a tour of site, where you can join to “get noticed, build your business or stay informed” about trends in your industry, or any of the industries that Shocase profiles.  You can load samples of your work and send them to potential employers or clients, so it seems Shocase provides a unique, inclusive platform to “showcase” your expertise and experience. And you can grow you network by connecting with others in marketing/communications/public relations space.

From PR Daily: “Marketers and PR pros rejoice: There’s a new social network just for you. Shocase, a social media community for communication and marketing professionals, sales promotion professionals, advertisers, researchers and designers launched Wednesday morning.”

I took a tour and quickly determined that Shocase is definitely something I should give my attention to. I joined; it is free to join, and it took less than five minutes. Then I imported my LinkedIn profile to create my Shocase profile. I chose areas of expertise I either have—public relations, marketing, branding and communications— or want to know more about: social and content marketing, and strategy and research. My choices determine the content in my news feed. I also followed several professionals I’m interested in (I noted there are already several folks from big agencies on Shocase).

Bam! I am shocaser!

Check it out! I think you’ll agree Shocase is a great tool for personal branding, exposure, networking and learning.

Take a tour and let me know what you think (Kimberly at kimberlynalleyne.com). And if you sign up, let’s connect!

Fewer Journalists with More Work: What It Means for PR Pros


Kimberly N. Alleyne

There was a time when newsrooms looked like this:

Washington Post newsroom

These days, they look more like this:

David Sim, Creative Commons

David Sim, Creative Commons

Near empty.

Since 2006, the number of full-time newspaper journalists has dwindled steadily each year. In its 2013, the American Society of Newspaper Editors (ASNE) reported in its annual newspaper census that in 2012 the number of full-time editorial jobs dropped 6.4 percent from 2011. This decrease–to 38,000– marked the first time the count has been lower than 40,000 since the start of ASNE’s census in 1978.

Newspaper Jobs ASNE

Simply, the remnant of journalists who have survived layoffs or even closures are doing much more with much fewer resources—and much less time. They’re covering more beats, interviewing more people, and writing more stories against deadline.

What does that mean for public relations professionals who are managing reputations and/or seeking media coverage? It means several things:

  • Firstly, make a journalist’s job easier. You can do that by writing ready-to-publish stories that include quality, high resolution photos (and video if available), infographics, and any other elements that will enhance your chances of getting press. Immerse yourself in the reporting process: What questions might a journo want to know? Find the answers and write them up; send them to the journalist you’re approaching and include quotes. Know your subject matter. Be available and respond in a timely manner.
  • Embrace corporate journalism by creating your own news. The more content *read additive and valuable* you produce, the likelier your chances of receiving a call from a journo rather than the other way around. Make yourself a storyteller and people will listen.
  • Give more than you take. Pursue relationships over ink. As a prouno (prpro + journo), I can tell journalists appreciate it when you have a genuine interest in their work and are not always calling to ask for coverage. Find something to give, be it a news tip unrelated to cause or organization you represent or an introduction to a new  potential source.
  • Unfortunately, the trend of journalism’s shrinking newsrooms is not likely to reverse. That means it’s imperative for you to keep your media list updated.

What would you add to this list? Let me know at Kimberly at kimberlynalleyne.com


50,000 Press Releases

Kimberly N. Alleyne

PR.com just released a huge study with stats on press release distribution and views, email open rates, and campaign customization.

From PR Daily: With that in mind, PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over the last few years and found some statistics that will be helpful and interesting to PR pros out there—all gathered in highly consumable infographic form.

I think you might be surprised at some of the findings, especially around distribution; I sure was. See for yourself. PR.com was clever to present its key study findings in this engaging, easy-to-digest infographic. Also, the study itself is a great branding activity.

I’d be curious to know what the uptick in site traffic is following the publishing of the infographic.



PR PROS: What do you think are the best days to publish press releases? What tricks do you use to increase open rates? Tell me at Kimberly at kimberlynalleyne.com


The Blog Tyrant’s “How to Write the Perfect Blog Post: A Complete Guide to Copy”

From The Blog Tyrant | http://www.blogtyrant.com

Blog word.

How to Write the Perfect Blog Post: A Complete Guide to Copy.

Want to learn how to write the perfect blog post?

Seems like an unachievable goal, right?


What I’m going to do today is show you a very deliberate formula and list of inclusions that I follow with my posts in order to ensure that I get results.

I’m not saying that it works every time, but I can guarantee that if you start to add these elements to your own blog posts you’ll start to get wins a lot more often.

Sound good?

What makes this the perfect blog post?

Okay, so let me do a bit of explaining.

I’m not saying that I know how to write the perfect blog post and that everything I do on my blog is perfect.

It’s not.

In fact, I really don’t like my writing that much at all. (Do all bloggers feel like that?)

But I have been blogging for quite a while now and in that time I’ve been able to hone my posts by looking at what has worked and what hasn’t over the years.

It’s basically a lot of trial and error.

Today all I am doing is sharing the elements, strategies and ideas that I have seen make a big difference to the stuff I write. I’m hoping that you might read something new, apply it to your own blog and see a big difference in your own results.

So it’s more like a quest for finding your own perfect blog post based on what has worked for me.

How to write the perfect blog post: 5 things to keep in mind before you start

Let’s start this post by talking about a few background idea that you kind of need to keep in mind while you are writing your posts. This is a bit like the instructions as opposed to the actual creation.

1. Ask yourself “…and then what?” before you start writing

One of the best lessons that I ever learned as a blogger is this:

All your blog posts should form one big beautiful picture as opposed to each being stand alone items. - Tweet this.

What this means is that you need to sit down and carefully figure out what it is that you want your blog, and your blog posts, to achieve every single time.

The question “… and then what?” seems to help me the most.

I’ll sit down, log in, and fiddle around with a title and an idea. Once I’m pretty sure on the topic I’ll ask myself very deliberately what I want people to do before I write any words.

Make sure your post all work together as a team to achieve one or two very deliberate goals.

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Suicide’s Shame and Stigma in the African-American Community

Shame and Stigma of Suicide

When Abraham Biggs Jr. told people he was killing himself, they thought it was a hoax. In fact, they watched online as he took his life in front of his webcam. When it was feared that Biggs was not joking, authorities were called, but they arrived too late. The Florida teen ingested a lethal cocktail of prescription drugs to ensure he would not live to see his 20th birthday. Biggs’ family has said that he suffered from manic depression.

The notion has long been held that suicide is a Caucasian problem, but according to the American Association of Suicidology (AAS), in 2002, 1,939 African-Americans completed suicide in the U.S. Of that number, 1,633 (84%) were males. That is a rate of 9.1 per 100,000. The suicide rate for females was 1.6 per 100,000. Clearly, suicide is a problem among blacks and even more so among black men.

Not only is suicide not a Caucasian-only problem as evidenced by AAS data for African-American adults, but it has surfaced as an issue for deep concern among our youth. In 2002, among African-American youth, the rate of male suicide, 11.3 per 100,000, was 6.6 times higher than that of females, which was 1.7 per 100,000.

The rate of black suicide for teens 15-19 more than doubled from 3.6 per 100,000 to 8.1 per 100,000 from 1980-1995. The latest statistics show that roughly 5.7 per 100,000 African-American deaths are certified as suicide-a rate of 5 each day.

Donna Barnes, PhD, executive director and co-founder of National Organization for People of Color Against Suicide (NOPCAS), is well familiar with suicide. She lost a son to suicide as did the other two co-founders of NOPCAS. The Washington, D.C.-based organization was founded in 1998 to stop suicide in minority populations and strives to highlight suicide’s impact by providing survivors with coping methods, sharing information on suicide prevent and intervention and improving training for individuals who work with young adults. It also works to educate community-based organizations about suicide prevention, intervention, and the warning signs of suicide crisis.

Sadly, though the cries of many in suicide crisis have gone unheard, there remains a centuries-old thicket of shame, secrecy and systematic suppression regarding suicide in the black community. Organizations like NOPCAS and AAS are using strategies to bring the families of suicide victims and also suicide survivors out of the shadows.

“We need to talk about it more. We can’t prevent what we don’t know,” Barnes said.

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